About Us

It all started with Nell, our beloved chocolate Labrador, and our shop Nell's Natural Raw Food - built around her love for wholesome, natural meals. When Nell had a litter of puppies, one little pup, Nova, decided to make herself right at home. We quickly noticed her enthusiasm for treats (like serious tail-wagging excitement), and that's when Nova's Nibbles was born!

Nova proudly took on the role of Chief Treat Tester, ensuring every nibble was something dogs would adore - and owners could trust. We Wanted to bring something bring something bright, colourful, and fn into a world that's become a little too beige lately- all while staying true to what matters most: 100% natural ingredients. No nasties. No shortcuts. No compromises. Because at Nova's Nibbles, its 'Nowt But Natural'